Your Facebook Page Isn't A Website

There's a good article out this week in Campaigns & Elections entitled "Your Website Isn't a Facebook Page." Key quote:

The most common fatal error [campaign websites make]: Making it hard for people who visit a site to actually help the campaign. Many sites lacked basic necessities like email signup forms and social media follow buttons. Others hid them away on sub-pages or lost them in visual clutter. Some even skipped a donate button or used one that was hard to spot at a glance.
Every one of these practices is likely to result in the site missing chances to turn a visitor into a long-term supporter — and that means it's failing at its most important task.

It's easy for candidates to get the wrong impression about campaign websites. Except when undecided voters are visiting in the closing days of the campaign, the primary function of websites (and social media, and email) is not persuading voters: it's persuading people who support you to vote, give, and volunteer.

The flip side of this article, of course, is that your campaign Facebook page isn't a website. Though Facebook is quickly adding these functionalities, someone can't sign up or donate on a Facebook page the way they can on a website. While relatively few campaigns try to get Facebook to function as a webpage, they should stop. Even though CRMs like NationBuilder can track supporter activity on your Facebook, there's no replacement for sleek websites that have good content supporters can share on social media, sleek landing pages to increase conversions, and ample places to sign up.

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At Least 2 Reasons for Abolishing the Electoral College (You Haven't Heard Before)

ElectorsIn 2008, thanks to President Obama's razor-thin victory in North Carolina, I had the honor of being a member of the Electoral College. Being a presidential elector has a lot of perks - you get to make history, you get great tickets to the inauguration (I was in the same section as Halle Berry, Jamie Foxx, and Forest Whitaker), and taxpayers actually pay you a little money to drive up to your state capital and vote.

As much fun as it is to be an elector, I believe it's time to abolish the Electoral College.

There are a wealth of great arguments for abolishing the Electoral College. Presidential campaigns ignore most states; Puerto Ricans and millions of American citizens don't have a vote; individual votes "count" more in smaller states; Bush v. Gore; the popular vote winner doesn't always win the presidency; Electoral College math suppresses the vote in states that aren't battlegrounds; and so on.

The body is so obscure that when I was a teacher, I would use an Electoral College lesson plan to teach note-taking skills because I knew that my high school students wouldn't come in with enough of an understanding of what the Electoral College actually did to allow them to pass a pop quiz on their notes.

The arguments in favor of the Electoral College are pretty stale: federalism, insurance if a candidate dies, a stronger two-party system, and more attention paid to rural states. Most of those arguments don't hold water in a hyper-partisan environment where both sides are willing to do anything they can to win.

Abolishing the Electoral College Protects Voters from Republican Shenanigans

Voters in North Carolina and other Republican-controlled states know that gerrymandering is being used to keep Democrats out of power, but what you may not know is that after using sophisticated software to create the maximum electoral advantage in congressional races, some Republicans are trying to use those same unfair districts to game the Electoral College.

Under some plans, a candidate could win the popular vote in the state and come away with less than half of the state's electoral votes. That's unconscionable.

The Electoral College wasn't designed for a world with microtargeting and sophisticated redistricting software. While the rules are already in place for this election, after 2016 it's time to get rid of a system that could easily be manipulated, and replace it with direct election of the President of the United States. Speaking of technology ...

The Electoral College is Less Useful in a Post-Digital World

The Electoral College is a relic of a time when the electoral process moved slowly. Electing a president took a long time; that's one of the reasons presidents were sworn in four months after the election instead of a little over two.

Direct election of the president is pretty easy in this day and age. Since World War II, we've known the popular vote winner within hours of the first polls closing. A smooth transition can start almost immediately. There is less need for "gatekeepers" like presidential electors, who used to be (mostly) chosen by state legislatures and are now (mostly) chosen by party insiders. 

As for voter outreach, digital and mail microtargeting allow campaigns to target any voter in the country, even if a candidate isn't going to be stopping by any time soon. If you so choose, you can watch all of a candidate's appearances on TV or online.

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Universal Voter Registration

Screen_Shot_2015-03-16_at_6.07.20_PM.pngHere's a novel idea: universal voter registration. From HuffPo:

The so-called Motor Voter legislation will use state Department of Motor Vehicles data to automatically register eligible voters whose information is contained in the DMV system, with a 21-day opt-out period for those who wish to be taken off the registry.
Supporters say the legislation's goal is to keep young voters, students and working families who move often from losing their right to vote. Republican lawmakers, who unanimously voted against the bill, complain it puts Oregonians' privacy at risk.
"I challenge every other state in this nation to examine their policies and to find ways to ensure there are as few barriers as possible for citizens' right to vote," said Oregon Governor Kate Brown

Since we've seen bad news for voters coming out of North Carolina in recent weeks, it's nice to see a state treat voting as a positive right instead of a negative right. This is a great frame for voting rights supporters in general: the right to vote is so fundamental that it is in the state's interest for people to ask to give it up instead of having to ask to be granted the right.

I'll put that another way: We don't have to ask for the right to worship. We don't have to ask for free speech rights. We don't have to ask the state to grant us any of the rights in the Bill of Rights; we already have them by virtue of being an American citizen. So why do we have to ask the state (by registering) for the most fundamental right in a democracy - the right to vote?

If we put every citizen of age who isn't a felon on the voter rolls, more people will be brought into our democracy. It might not be in the interest of Republicans to grant suffrage to any eligible voter, but I bet they wouldn't feel that way if their proposals could win in the marketplace of ideas without government interference.

Unintended Consequences

Capital TonightTim Boyum of Capital Tonight gave me another chance to talk about party politics yesterday, and one of the points that came up was that McCain-Feingold and the Citizens United decision (and in North Carolina specifically, the end of tax checkoff funds) have converged with organizational decline to make this the worst environment in decades for political parties.

This environment wasn't intended. For example, while getting rid of soft money was an intentional consequence of McCain-Feingold, making parties a less attractive vehicle for donations was probably unintentional. Since parties aren't the fundraising powerhouse they used to be, Tim made the good argument that parties could become a "training tool, a recruiting tool, and a get-out-the-vote tool" in this new environment.

If NCDP were to clarify its mission to training, recruiting, and getting-out-the-vote for Democrats, and put a structure and staff in place that accomplishes this, they would go a long way towards demonstrating the value of the organization. Sometimes I feel like I'm beating a dead donkey here, but most donors have to think an organization has value before they donate.

Even if the organization is in decline, that value may be historical, it may be sentimental, it may be because the organization is perceived as "fighting the good fight." However, parties that can't demonstrate their value in this environment are only going to raise money from the die-hards because power donors are avoiding parties. As the die-hards either leave the party or pass away, the financial situation for parties becomes ever more bleak.

Patsy Keever has a chance to reverse entropy and create something out of 5 years of chaos and unintended consequences since the double blow of Citizens United and losing the General Assembly. Whatever NCDP decides to do, it needs to create value for more than just the die-hards.

PS - The Young Democrats of North Carolina have been training, recruiting, and getting-out-the-vote for Democrats for almost 90 years. Their convention is this month, they're always invested in bringing up the next generation, and they deserve your support.

Stand for #CLTEquality

10995921_10153116327474761_3007939241033963013_n.jpgMy name is Sam Spencer, and I prefer the pronouns he, him, and his.

You may not have heard that coming from a cisgender person (someone whose gender matches the sex they were assigned at birth), but thousands of trans Americans have to state their pronouns every day.

Trans folks also fight for their lives every day. That’s not hyperbole. We’re less than three months into 2015 and at least eight trans women across America have lost their lives due to hate crimes. Two of them have lost their lives since the council put these protections on the agenda. Most of them were trans women of color. This happens so often that there is a Wikipedia page devoted to cataloging the killings year by year.

Because of the daily abuse and harassment they face, at least seven trans people have taken their life this year, including one young person in Greater Charlotte.

In no small part because of stories like this, members of the Charlotte City Council have put an updated non-discrimination ordinance on the docket that protects, among other things, sexual orientation, gender expression, and gender identity. QNotes has a good summary of what's happening with the vote if this is the first you're reading about it.

Dignity and respect have not come quickly enough for the thousands of people who have suffered violence because of their gender identity and gender expression, but these basic protections send the message that anyone who visits our community is afforded dignity and respect.

Though there is a 9-2 Democratic majority on the Charlotte City Council, enough Democrats are planning on breaking ranks to put the outcome of the vote in question. If you're following the Charlotte mayoral race, Mayor Dan Clodfelter and former Mecklenburg County Commission Chair Jennifer Roberts support the ordinance, but neither has a vote (Clodfelter can vote to break a tie if someone abstains, however). Mayor Pro Tem Michael Barnes has been a firm no, and At-Large Councilman David Howard is unsure but has suggested a cisnormative compromise.

These protections should be a no-brainer - Dan Clodfelter & Harvey Gantt supported a similar non-discrimination changes in Charlotte over two decades ago - and it's surprising that the vote is going to be close when Raleigh's city council voted unanimously, Republicans included, for trans protections.

While opposition from hardline fundamentalists is to be expected, I think the opposition from Democrats on the City Council comes down to a misunderstanding of gender. While the idea of gender as a spectrum and non-binary is actually quite ancient at this point, it's new to many people - including many Charlotte City Council members. However, the scientific and social consensus is that biological sex may be between your legs, but gender is between your ears.

I don't want to get too distracted by talking about this in political terms, because this isn't an esoteric exercise. Trans folks suffer every day because of our society's legal and political framework.

Nevertheless, the Charlotte City Council has the power to change that framework tonight; if they don't, voters like us have the power to change the Charlotte City Council in September and November.

When Digital Goes Wrong: February Email Edition

EMAILSLast week, state Senator Jeff Jackson (D-Mecklenburg) won the Internet by pretending to pass all of his legislative priorities through a vacant North Carolina General Assembly during a "snow day." He expanded Medicaid, increased education funding, and made national headlines.

This isn't Jackson's first time in the limelight; he lucked out last year when the progressive Internet curators at Upworthy made a video of a floor speech go viral (one more miracle and Jeff is eligible for digital sainthood). However, people tend to create their own luck on the Internet: Jackson's video had an interesting hook, and his team put in the groundwork so the video could go viral.

Unfortunately, one of the reasons Senator Jeff Jackson's "snow day" got so much traction is because very few politicos in North Carolina are doing digital engagement right. Campaign digital - websites, emails, paid engagement, and social media - has taken a backseat in the Old North State. Our "digital" bench is so weak that Jackson has been mentioned as a possible candidate for Lt. Governor simply because he knows how to use a computer and a smartphone.

This is an even bigger disappointment since our campaigns should have learned how to do this by now. Kay Hagan's campaign raised over $4.6 million in small-dollar contributions last cycle, and much of that came from one of the most effective email programs in the country.

In this edition of "When Digital Goes Wrong," I'll critique some of the emails I've received from North Carolina campaigns in 2015.

Why emails? Every campaign does them, and they're an increasingly important source of revenue for campaigns.

Below are some of the worst offenders. Specific campaigns and subject lines won't be discussed because we're all on the same team:

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A Missed Opportunity

ParkerSpencerOne of my aims with the "Five Thoughts on the North Carolina Democratic Party" series was to talk about the very real problems facing the party, and divorce the conversation about NCDP's future from the personality conflicts and infighting that are a product of the party's failures. I think I did a pretty good job with the former, but one glance at my Facebook feed tells me I've failed at the latter.

When I wrote, "I have pity for those who are so consumed with vitriol over something as cosmically insignificant as a Democratic Party chair election," I sincerely meant it. Being consistently negative isn't an effective strategy for advancing a point of view, so the people who put all of their time and effort into six-page screeds and conspiracy theories are not only too consumed by anger, they're also not convincing others to support their argument. Making a demonstrable impact, creating meaningful change, and treating others with compassion are three things I try to do daily, and while I don't always succeed, I pity those who don't know where to begin.

Granted, the leading candidate for NCDP chair, Patsy Keever, was absolutely in the wrong when she misgendered one of her opponents, and when she characterized the incident as blown out of proportion. Though many people who support the status quo at the NCDP have taken to Facebook, Twitter, and their personal blogs to take advantage of Keever's gaffe and make the race as vitriolic as possible, too many others thought it would be a good idea to engage them. 

Pro Tip: 9 times out of 10, the most rational action to take in response to being libeled on the Internet is to ignore the unemployed trolls who will always have more time to libel you than you have to defend yourself.

The people who post the same argument over and over again in every forum they find aren't going to engage in constructive conversation, so don't engage them. That being said, there are many people in the party who want to reconcile, who want dialogue, who want solutions. That requires the hard work of calling people up, engaging them, giving them another chance, and starting conversations.

Starting a dialogue also requires vulnerability. I served on the party's executive council from 2011 to 2014, and during that time I made a lot of mistakes. Though I never started a cult to try and take over the party (yes, that's an actual conspiracy theory), there were times when I was involved in the party that I lost my cool. I assumed I could win over others simply with the veracity of my arguments, and I didn't take time to engage enough people who thought differently than I did. I held grudges sometimes, and I could be mean-spirited. To anyone I treated unfairly, I apologize.

One of the lessons we learn sometime in our twenties is that very few people "have it together" and the world simply doesn't work as it should, but that's no reason to give up (those who don't learn that lesson become angry online commenters). I think for many of us, our largest source of frustration at the Democratic Party never had anything to do with the people who were leaders, but with the dysfunction and organizational decay that elevated leaders who we thought weren't up to the job. I don't have animus for anyone in the party, but there were times the frustration at the system was overwhelming. That's where I'm coming from.

Patsy Keever will probably be elected chair tomorrow. She's the only candidate for chair who's ever done heavy lifting in the fundraising department, and the party desperately needs that. However, the status quo at the North Carolina Democratic Party won't automatically change. Whoever wins will have to start a dialogue while they work to raise the money to keep the party afloat. They'll have to ignore the trolls, but engage people they disagree with. They'll have to build a coalition to change the party to be relevant in an out-of-power, post-Citizens United world.

It's not going to be easy, but I hope the new chair's team can do all tat. As for the rest of us, if you truly believe the party has value and still serves a purpose in the political arena, please don't miss the opportunity this weekend to start a conversation and start fixing the party.

In The Arena

CMS SquareWhile attending today's "State of Our Schools" speech at East Mecklenburg High School, I was reminded of Teddy Roosevelt's "Citizenship in a Republic" speech:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Few of us are in the arena day in and day like the teachers and administrators who lead our schools. I no longer teach or tutor, but if there was ever something I did that was worthy of my best efforts, it was teaching.

When you're an educator, it can feel like everyone's a critic. Parents can pick apart lesson plans, students can disengage, legislators can do everything they can to discourage teachers to leave the profession. Many are critical of schools in an effort to make them better; others are critical of schools because they expect perfection and haven't yet learned the lesson that all of us must learn, that nothing can ever be perfect. Not every child is going to learn what they need to learn to be successful adults. Still, teachers walk into the arena 180 school days a year.

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The Democratic Party is Only as Good as the Work It's Accomplishing

Thanks to Tim Boyum and Capital Tonight for having me on last night to talk about the "Five Thoughts" on the North Carolina Democratic Party. The segment starts at 17:30.

You can watch the video here.


Five Thoughts on the NCDP: Big Idea

NCDP Square.jpgI've outlined a path forward for the party, but what if a path forward isn't enough to save the party? What if those changes prove impossible, even after a new chair does everything they can to get the party off life support? Just in case, I've been keeping a big idea in my back pocket.

A well-managed Democratic Party that impacts elections should be the goal, but it hasn't been a reality for years. Instead, the Democratic Party is a dream kept alive by people who are willing to shut their eyes and imagine What Could Be instead of What Is. Party members dream of their party's glory days, they dream of their donation winning an election, they dream of their debates having meaning in the outside world. As it has ceded power and faced administrative and financial challenges, NCDP has found it harder to ask people to join in this dream. Facing reality has proven equally difficult.

To change the party, an idea as big as that dream may be necessary. Alternately, a big idea may be able to act as a rhetorical device to demonstrate how far away NCDP is from what it could be.

So here's my thought experiment: If the North Carolina Democratic Party wants to be relevant and effective again, it should consider moving to a system of nominating conventions wherein party activists choose the Democratic nominees.

The Democratic Party brand is the most valuable resource NCDP has aside from its people. Putting the Democratic Party nomination back in control of the party will make NCDP relevant overnight.

This is not unprecedented. Minnesota’s Democratic-Farmer-Labor Party holds nominating conventions, and they’re easily one of the strongest state Democratic Party organizations in the country. In some cases, candidates who lose the DFL endorsement still run in the primary, but most candidates respect the party endorsement, avoiding costly primary battles in the process.

Think about it: instead of culminating in party officer elections and platform fights, the precinct organization process ends in the nomination of Democratic candidates. Instead of fighting over resolutions, the most important agenda item at district, county, and state conventions is the nomination of candidates. Participation will skyrocket.

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